The Accelerant Curve (with brief explanations)
The Accelerant Curve is about offerings along a continuum of value.
The point of the Accelerant Curve is to illustrate the need for different offerings at different price points along the curve.
Rather than simply offer a $25 book and a $10,000 consulting project as a means to build a relationship, trust and your brand with a client, you provide variations of your CORE Product (just as automobile manufacturers offer Base, Standard (CORE), Luxury and Sport editions of certain vehicles).
- The Accelerant Curve and 12 Stages of Intimacy align on the basis that a deeper trust in YOU provides increased access to bigger problems for your client.
- Deeper trust is the key to serving your client for life.
- The phases of the Accelerant Curve move from Competitive (at the Top Left) to VAULT (at the Bottom Right).
- Your Value Ladder follows this same logic (yet is presented like a staircase rather than a slide).