Finding Your Way Through The Hardest and Most Crucial Part of Any Bold Venture Requires You To Skillfully Navigate The Messy Middle.
As any entrepreneur will tell you, bringing a new idea to life can be unpredictable.
Still best-selling author Scott Belsky says there is one thing you can always count on: the messy middle.
The Messy Middle is not necessarily a bad thing.
In fact, the reviews for The Messy Middle make it clear how important this resource is to business owners.
- Scott Belsky is a master of generous work worth doing. The Messy Middle will help you see that you have more control than you dare to admit, and the ability to make a difference if you care enough. (Seth Godin)
- Starting a new venture is like jumping off a cliff and sewing a parachute on the way down. This book is the parachute. (Joe Gebbia)
- Building a lasting business is 1% idea and 99% resilience. The Messy Middle details the unglamorous but essential lessons every founder needs to learn. (Jennifer Hyman)
Scott joins Chase Jarvis for a live discussion about The Messy Middle.
In the video, you’ll discover:
- Insecurity Work. Turns out that when we’re faced with a lot of uncertainty, we spend too many cycles checking analytics, social feeds, or what others are doing to assure ourselves everything is okay. Scott shares some strategies to compartmentalize and manage these insecurities.
- Romanticism. We romanticize the starts and finishes of everything, instead of capturing the highs and lows (and often years) of what it ACTUALLY took to get there. Scott does an amazing job of helping us shed our lies and face the truth.
- Organizational Debt. When we fail to make decisions, we’re creating “organizational debt.” When this debt accumulates it really slows us down, so Scott shares some strategies that will help you zero in on doing the hard things you know you need to do, but are avoiding.